Entrepreneurs and small business owners are constantly told to take advantage of every possible opportunity to market their enterprises. We live in a world of no-holds-barred guerilla marketing and many small businesses are always trying to drum up new business.
Stephanie Chandler reminds us that there are lines you don’t want to cross. She tells the story of a child’s birthday party that turned into an all-out marketing effort for the parent’s tax preparation service. There’s no doubt that many people will find that kind of crossover marketing off-putting and in bad taste.
There’s a time and a place for everything and it’s okay to flip the marketing switch “off” every once in awhile.