Social media was the hot topic of 2009 and it continues to grab attention in 2010. Some small businesses and entrepreneurs are a little late to the party, though. They’re beginning to understand the value of a strong social media presence, but they don’t necessarily know how to maximize the value of their efforts.
Should they call on a social media consultant or expert for assistance or should they just dive in on their own? Some people feel that it’s possible to learn everything one needs to know to get things rolling without third party assistance, but others will tell you that a good consultant is the best way to avoid common problems.
If you do opt to reach for outside assistance, make sure you’re dealing with a qualified expert. A recent post by Carson Brackney, for instance, noted that many marketing consultants who claim to know the social media terrain aren’t able to recognize potential problems and pitfalls in some areas. If you’re going to bring in help, bring in the right help.